How to Create and Sell a WordPress Theme to Make Money

How to Create and Sell a WordPress Theme to Make Money

WordPress is a popular content management system (CMS) used by millions of websites around the world. One of the key features of WordPress is the ability to create custom themes, which allow users to change the look and feel of their website without changing the underlying content or functionality.

In this article, we will look at how you can create your own WordPress theme and sell it to make money.

Step 1: Choose a Niche

The first step in creating a WordPress theme is to choose a niche. This will help you focus your efforts and create a theme that is tailored to a specific audience.

Some popular niches for WordPress themes include:

  • Blogging
  • Business
  • eCommerce
  • Photography
  • Portfolios
  • Personal
  • Magazine
Example of the best-selling themes on ThemeForest

Once you have chosen a niche, it is important to research your target audience to understand their needs and preferences. This will help you create a theme that is appealing and valuable to your potential customers.

Step 2: Design Your Theme

Once you have chosen your niche, the next step is to design your theme. This involves creating the layout, color scheme, and overall aesthetic of your theme.

There are several tools that you can use to design your WordPress theme, including:

  • Adobe Photoshop
  • Sketch
  • Figma
  • GIMP

When designing your theme, it is important to keep your target audience in mind and create a design that is both visually appealing and easy to use.

If you don’t know how to design your theme, you can also hire someone on websites such as Fiverr to do it for you.

Step 3: Develop Your Theme

After you have designed your theme, the next step is to develop it. This involves converting your design into a functioning WordPress theme.

To develop your theme, you will need to have a good understanding of HTML, CSS, and PHP. These are the languages used to create WordPress themes, and you will need to be proficient in them in order to create a professional-quality theme.

There are many tutorials and guides available online that can help you learn the necessary skills, so don’t be afraid to do some research and learn as you go.

And again, if you don’t want to do it yourself, you can also hire a freelancer on websites like Fiverr to do it for you.

Step 4: Test Your Theme

Once you have developed your theme, the next step is to test it thoroughly. This is an important step, as it will help you identify and fix any issues before you release your theme to the public.

To test your theme, you can use a local WordPress installation and install your theme on it. Then, try using your theme as a regular user would, and look for any bugs or issues. It is also a good idea to ask other people to test your theme and provide feedback.

Step 5: Release and Promote Your Theme

Once you have tested your theme and made sure it is ready for public release, the next step is to release it and promote it.

There are several ways to release your WordPress theme, including:

To promote your theme, you can use a combination of different tactics, such as:

  • Sharing it on social media
  • Creating a website to showcase your theme
  • Writing blog posts about your theme
  • Reaching out to bloggers and website owners in your niche and offering them a free copy of your theme in exchange for a review

Step 6: Update and Support Your Theme

Once your theme is released, it is important to continue updating and supporting it. This will help you maintain a positive reputation and keep your customers happy.

To update your theme, you should regularly release new versions that include bug fixes and new features. You should also provide support to your customers, such as answering their questions and helping them troubleshoot any issues they may have.


In conclusion, creating and selling a WordPress theme can be a great way to make money and showcase your design and development skills. By following the steps outlined in this article, you can create a professional-quality WordPress theme that is appealing to your target audience and valuable to your customers.

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